Wait, what is Short Cuts?
I've had the pleasure of interning at the local design and marketing agency, Short Cuts, during my time in Berlin. This agency works with local, regional, and international companies - helping brands highlight their products or services, and share their stories around the world.
Tucked away in the quiet Sarotti Innenhöfe in Kreuzberg, just off of the bustling Mehringdamm street, the Short Cuts green target logo can be spotted on a third floor window. Their offices are modern and chic - mostly white and black, with pops of green for interest - the perfect blank slate to let the creative and innovative products and marketing solutions of ShortCuts shine!
My role at Short Cuts
In my time at Short Cuts so far, I've been welcomed into teleconference meetings, designed some icons and graphics for a workshop on Storytelling, designed layouts for several printed newspaper advertising inserts, online banner ads, and a sidewalk display for German consumer electronics company, created online banner ads for a fashion line here in Berlin, and got a taste for what corporate culture should really look like in a collaborative and creative work environment.
I come to work every day feeling valued, inspired by those around me, and ready to learn from these industry experts!
This week Short Cuts hosted a workshop to the public on Storytelling, and why it is important for companies to incorporate stories into their brand and communication, both internal and external.
I had the opportunity to work with several team members on designing and animating a presentation written by a Storytelling expert in my team's unit. While you can't see the presentation in all its glory with the animations, you can still get an overview (auf Deutsch) here.
After the presentation, guests could visit eight different stations throughout Short Cuts. Each station focused on a different aspect of Storytelling - in text, images, film, online and in apps, and in corporate branding.
At each station, Short Cuts shared ways they have helped local and regional companies develop and integrate stories into their branding - and helped guests envision how they could accomplish certain goals for themselves.
Each guest was handed a little workbook (by me actually - since I played greeter that night) when they came in the door. This booklet offered guests a place to start formulating their own stories in a way that was meaningful and constructive for them or their company. At the end of the night, each guest could walk away with a rough story that could be refined and put to use right away.
I was impressed by the value of content communicated to guests at this workshop and happy to have the opportunity to be a part of this workshop while at Short Cuts!
P.s. They love visitors! If you are interesting in marketing, graphic design, 3D design, or corporate culture and communication, schedule a visit to Short Cuts!