Oh, hi, New Color of the Year!
A new year brings a new Color of the Year: Pantone 18-3838 Ultra Violet 👋
I, for one, am incredibly excited about this direction as purple has always been one of my favorite colors. Purple's richness and depth are hard to describe - and I think that is what makes it such an inspiring color choice.
In my mind, purple evokes regality or mysticism or suggests individuality and eccentricity. The cool undertone in Ultra Violet suggests a calm energy resonating from this color.
Inspired to incorprate this color into some new work in 2018. Wishing you all a fabulous start to this new year!
Here are some of my favorite Ultra Violet finds from the past and the present...