SOcial Media & Email Marketing Content Branding

Ceek Women’s Health

Advances in women's healthcare continue to lag far behind those seen in other healthcare fields. At Ceek Women’s Healthcare, they know the experience can be better for both patients and providers. Their goal is to address these unmet needs and develop products that transform every patient's experience in the exam room. That starts with a human-centered design approach that leads to products that improve gynecological care for all.

As a consultant on their Marketing team, I assist in conceptualizing social media campaigns for product launches or PR announcements. This includes communication such as press releases on their website or social media, designing social media posts according to their branding architecture, and planning and executing video campaigns.

In my partnership with Ceek, we were able to grow social media reach across Facebook and Instagram by 85.2% and 70.5% respectively in 2021. In Q2 of 2022, Instagram engagement is up by 55%, engagement is up by 31% and total followers is up by 7% compared to Q1.

Social Media Posts

Social media is crucial in this day and age to build a community, offer valuable education and share your products with those who need and long for it. Here are some selected social media posts I conceptualized and designed for Ceek to show the breadth of the types of posts and visual styles within Ceek’s brand architecture:

Video for social media

More recently, Ceek has started to implement more video content as social media evolves in that direction. Here are a couple examples of short-format, Instagram Reels that address the clinician target audience to share with their community across social media or email marketing communications.