Bayer Pharmaceuticals

Social Media and Strategic Communications

Graphic design and strategic communications for social media campaigns on the Bayer corporate channels and Bayer Pharmaceuticals channels.

Cell and Gene Therapy Toolkit

Geared towards journalists, these factsheets aim to educate on the innovations taking place in cell and gene therapy for the benefit of patients.

These one pagers were a joint effort spearheaded by a Bayer colleague. I worked with her on the communications to translate the complex, technical and scientific language into a short, easy to comprehend format. A creative agency contributed the visuals.

Cell Therapy Factsheet

What is cell therapy and how can we help make it a reality for patients in need?

Parkinson’s Disease Factsheet

What is Parkinson’s Disease and what if we could use cell therapy or gene therapy to tackle it?

Cell & Gene Therapy Strategy Factsheet

We are on the cusp of a new wave of innovation in healthcare. These could be a breakthrough for patients living with diseases for which limited or no options are available today.

Gene Editing FactSheet

Gene editing is like a biomedical “Swiss army knife”. While research is still in its early stages, the gene editing space is advancing at a rapid pace. Learn more about gene editing and how it works.

Gene Therapy FactSheet

Genes are the blueprint for the human body. But what is gene therapy exactly and how can we make it a reality for patients in need?

Cell and Gene Therapy at Bayer

Take Care, Now

“Take Care, Now” – a powerful collaboration between Bayer, Kroger, Feeding America and Luke Bryan that tackles access to health and nutrition in rural America. With more than 44 million people in the United States being food insecure – a nearly 30% increase compared to the previous year – we need to work together to address this critical issue.

Many vulnerable populations lack knowledge about proper nutrition, the importance of vitamins and minerals, how to integrate them into diets and the value of supplementation when needed.

I researched, wrote and designed the following toolkit. Bayer helped distribute these toolkits through Feeding America-affiliated food banks and their pantries nationwide, arming people with micronutrient education and nutritious recipes with typical food bank ingredients and comfort foods enjoyed in rural communities.

Take Care Now